8 Step Horizontal Marketing Funnel PowerPoint and Google Slides

The 8-Step Marketing Funnel PowerPoint Template is a versatile and visually engaging tool designed to help businesses map out their customer journey. This PowerPoint funnel template is ideal for marketers, sales teams, and business strategists who want to illustrate how leads move from initial exposure to loyal advocates of the brand. Each step in the funnel is vividly represented with bold colors and relevant icons, guiding the audience through critical phases of customer interaction and decision-making.

The funnel in ppt begins with Exposure, where potential customers first encounter your brand via advertising, social media, or search engines. This is followed by Awareness, where prospects start recognizing your brand’s offerings. Engagement represents the phase where customers begin interacting with your content, showing early interest. Moving deeper into the funnel, the Consideration stage involves customers evaluating your product against competitors, leading to the crucial trust-building stage, where they seek proof of credibility through reviews or certifications. After gaining trust, the customer reaches Conversion, deciding to purchase your product. Onboarding follows, ensuring customers get started with your product successfully. Finally, the journey culminates in Loyalty & Advocacy, where satisfied customers become repeat buyers and brand advocates, encouraging others to explore your offerings.

This template is not only a great visual aid for presentations but also a practical guide for analyzing your marketing strategies at each stage. With a clear depiction of every phase, it helps pinpoint areas for improvement in customer acquisition and retention.