ADL Matrix Strategy PowerPoint and Google Slides Template

Empower your strategic planning process with the ADL Matrix Template, a valuable tool for assessing a business unit’s competitive position and industry maturity. Designed for presentations and strategic analysis, this template provides a clear and structured framework for making informed decisions.

This ADL (Arthur D. Little) Matrix Template is divided into five competitive positions—Dominant, Strong, Favourable, Tenable, and Weak—mapped against four industry maturity stages—Embryonic, Growth, Mature, and Aging. This strategic matrix allows businesses to:

Assess their market strength – Understand whether they hold a dominant, strong, or weak position in the industry.
Align with industry evolution – Identify how industry maturity affects business sustainability and growth opportunities.
Develop appropriate strategies – Determine whether to expand, consolidate, reposition, or exit based on market conditions.
Optimize resource allocation – Make data-driven decisions for investment, reinvestment, or transformation.

Key Features:

Easy Customization: Easily adapt the template to your specific business analysis needs.

Matrix Structure: A clear matrix layout with “Competitive Position” and “Industry Maturity” axes for comprehensive analysis.

Category Labels: Distinct labels for each competitive position (Dominant, Strong, Favorable, Tenable, Weak) and industry maturity stage (Embryonic, Growth, Mature, Aging).

Color-Coded Competitive Positions: Each competitive position category is assigned a unique color, enhancing visual differentiation and clarity.

Descriptive Cell Content: Each cell contains concise descriptions of the strategic implications for the corresponding combination of competitive position and industry maturity.

Clean and Professional Design: A modern and clean design ensures easy readability and professional presentation.

Ideal for business strategists, consultants, corporate decision-makers, and market analysts, this template helps organizations navigate competitive landscapes, refine business models, and ensure long-term success. Whether you’re planning for growth, mergers, or strategic repositioning, this framework provides a structured approach to sustainable decision-making.

Available in PowerPoint and Google Slides, the ADL Matrix Strategy Template is fully editable, allowing you to tailor it to your industry and organization’s needs. Stay ahead of the competition and drive informed business strategies today!