Cart Abandonment Funnel Template for PowerPoint

The Cart Abandonment Funnel Template for PowerPoint and Google Slides is a powerful visual tool tailored for e-commerce marketers, sales strategists, and UX professionals looking to understand and improve their online conversion paths. This funnel-style infographic breaks down the stages of customer behavior from initial website visit to the critical point of cart abandonment, offering actionable insights at each step.

Organized into five clear stages—Website Visit, Product View, Add to Cart, Checkout Initiated, and Cart Abandonment—the template visually demonstrates where users drop off in the purchase process. With its layered funnel design, the slide effectively illustrates user attrition and highlights the key decision-making moments that influence conversion rates. Supporting text for each stage provides context, helping presenters communicate both issues and potential strategies for improvement.

This editable template works seamlessly in both PowerPoint and Google Slides, allowing full customization of colors, icons, and content to match your brand or specific data. Whether you’re presenting to stakeholders, pitching a CRO initiative, or analyzing customer journey metrics, this template gives structure and clarity to your message.

Use it to pinpoint weaknesses in the checkout process, communicate the importance of user experience optimization, or build a case for retargeting strategies. Its intuitive format ensures your audience stays engaged and your message comes across effectively.