PAM TAM SAM SOM Market Segmentation Template

The PAM TAM SAM SOM Slide Template is a strategic market sizing diagram designed to help businesses and startups clearly define their market potential and growth opportunities. This slide, available for both PowerPoint and Google Slides, offers a clean and intuitive visual representation of the four essential market segments: Potential Available Market (PAM), Total Available Market (TAM), Serviceable Available Market (SAM), and Serviceable Obtainable Market (SOM).

The template features four concentric circles in gradient shades of purple, with each layer representing a deeper level of market realism—from the broadest, global scope (PAM) to the most attainable customer base (SOM). Alongside each layer, brief and easy-to-understand descriptions outline what each term means, ensuring clarity during pitches, planning sessions, or investor presentations.

This template is ideal for startups refining their business model, product managers conducting go-to-market strategies, or consultants working on market analysis. It helps stakeholders understand not just how big the market is, but how much of it is realistically within reach given current capabilities and competition.

With its modern design, concise layout, and strategic focus, this template simplifies complex market dynamics into a compelling visual story—perfect for slide decks, business plans, and growth strategy discussions.