SIVA Model Modern Marketing Template

The SIVA Model Marketing Strategy PowerPoint Template is a visually appealing and structured slide designed to present the customer-centric alternative to the traditional 4Ps of marketing. This modern marketing framework shifts the focus from product-oriented strategies to customer needs, helping businesses and marketers craft more effective and engaging marketing approaches.

The slide features a four-quadrant design, each representing a key component of the SIVA model:

• Solution – Focuses on meeting customer needs and solving problems instead of just selling products.
• Information – Highlights relevant and transparent communication, replacing traditional promotion.
• Value – Emphasizes perceived value and benefits rather than pricing strategies.
• Access – Ensures seamless availability and a better customer experience instead of focusing only on place/distribution.

At the center of the diagram is the customer, reinforcing the SIVA model’s core principle of customer-first marketing. The slide’s modern color-coded segments and icons create a clear, engaging, and professional design, making it ideal for business presentations, marketing strategy discussions, and product positioning plans.

This editable PowerPoint and Google Slides template allows users to customize text, colors, and icons according to their brand and presentation needs. Whether you’re explaining modern marketing concepts, customer-focused strategies, or improving engagement, this template ensures a structured and visually compelling presentation.